Outblaze Hong Kong

Outblaze is a global leader in the provision of white label email and social networking services, delivered from an innovative SAAS platform. For registrars, ISPs, enterprises, SMEs, portals, web hosting companies, and the education community.

Challenge:

With aggressive international expansion plans, the newly appointed Vice President for EMEA was faced with the task of building sales quickly in core countries, while building an organisational structure to ensure the long-term objectives could be achieved.

They quickly established that two forms of assistance were required – on-the-ground interim business development resource to rapidly open up opportunities in the UK in key market sectors, and organisational design skills. Digital Works Consulting was engaged to help Outblaze meet both challenges.

Approach:

Faced with a diverse set of market sectors and needing to build a sales pipeline and sales success in the UK quickly, the Digital Works consultant quickly identified the best way to do this by a combination of matching 'customer need to Outblaze product solutions', identifying 'governance cycle to company size opportunity' and utilising Digital Works Consulting's own network.

Fantastic in helping us within the UK. A combination of clear strategic thinking, combined with a practical and pragmatic approach, has allowed us to make considerable and successful progress".

VP, Europe, Sales & Marketing – Outblaze.com

Results:

The approach resulted in a clearly prioritised sales pipeline of opportunities, with contacts gained and introductions made from across the Digital Works Consulting team. And, by also understanding the geographical and market sector focus of Outblaze in Europe, the ideal skills needed, and the realistic investment required for success; a phased organisational plan, job descriptions, and local HR service provision were delivered.