Psion
Challenge:
Looking to diversify into new sectors, Psion had identified healthcare as a target. However, with little experience in this sector, Psion wanted to understand and qualify the market, and ultimately develop a clear business case for moving into this sector.
Approach:
Digital Works Consulting provided the client with a comprehensive evaluation of the macro and micro healthcare environment, including an appraisal of existing and future mobile healthcare, and the competitive and technical environment.
In-depth analysis of the digital and mobile healthcare enabled us to qualify the market, provide a detailed gap analysis to show the opportunities available, and make the case for Psion moving into this market.
The business case showed that by developing the correct platform and applications and focusing on service and support, Psion would be well positioned to take advantage of the growing opportunities and unmet needs emerging within health.
A strategy for moving into the healthcare industry was developed which included a detailed product road map as well as recommendations on who to partner with and the best channels to market.
Results:
Psion now have a clear strategy for moving into and successfully selling in the healthcare market.
