Ukash

Ukash is a mid-life start-up, offering a unique & proven payment service that allows people to use cash to pay for goods over the internet. There are millions of people without bank accounts, credit or debit cards who'd like to pay cash for goods and services online. There are also millions of consumers, including the youth market, who have no option but to use cash for everything they buy. Add to this those customers concerned about identity theft and fraud and the market is huge.

Challenge:

With a proven service offering within the UK, but needing to scale up and increase it's profitability, international expansion was selected as the company's growth strategy. The challenge was to select those countries that offered the greatest rapid return on investment, while working within the confines of limited resources.

Approach:

A three month part-time project, this required the Digital Works Consulting consultant to create a worldwide market evaluation and selection solution, quickly and perfectly aligned to Ukash's market factors, augmented by a common process to facilitate rapid market entry, all with limited investment support. By working closely with the management team to understand the regulatory and deployment challenges faced by this unique service in various regions, the consultant was able to create a weighted model highlighting market potential versus market challenge, all supported by publicly available data. This enabled the team focus with great precision which markets to choose and prioritise first. In addition, the fragmented process for market entry was rationalised, to ensure consistency and speed.

Cost-effective, professional, a great solution, delivered on time

CEO, Ukash

Results:

"Digital Works Consulting worked well in our company, arriving to take a complex and disjointed process into a structured one that was bought into across the company, and now used to deliver smart results ongoing".

Commercial Director, Ukash.