Andrew 'Sid' Salmon

Senior Consultant

A true digital veteran, with over 18 years' experience working in the UK and international digital industries, Andrew has a proven track record as a successful business consultant and senior executive.

He has held a wide range of senior board level positions, in both established and start-up companies, covering strategic, commercial, product and technical areas. He has worked across multiple industry sectors, including financial services, telecoms, media, search marketing and e-commerce, building a market leading knowledge and in-depth understanding of how to make a difference and be successful at all things digital.

Now a widely recognised digital business consultant, Andrew is accomplished at applying his expertise and contacts for his clients, to evolve and implement and accelerate effective digital product, innovation, and market strategies.

He is particularly proud of his time and track record at digital leaders like Dell, FreeServe and AOL, and the difference he has made while consulting at companies like MasterCard, Royal Mail, Ukash and Seatwave.

Philip May

Senior Consultant

Philip's expertise in digital is underpinned by 14 years of industry experience. His background includes working with blue chip companies, as well as start-ups, with senior positions held with CompuServ, Martin Dawes Telecommunications and Breathe.com, as well as significant experience working in a consultant capacity.

Philip has developed particular expertise within the healthcare, mobile and Internet sector, working with a range of clients, which include mobile network operators, device manufacturers, application developers and content providers.

Philip's areas of expertise include:

• creating marketing, sales and go-to-market strategies for clients
• working with his network of contacts to better understand the industries he works in and spot potential trends and opportunities
• building mutually beneficial partnerships to develop new propositions and grow his client's business.

Jason Boswell

Senior Consultant

Jason is a senior-level media professional, and with over 16 years in the business has in-depth sector experience in the entertainment, digital sports and video rights, and consumer e-commerce.

Having operated in senior management positions at AOL, Wanadoo UK and Virgin Media, Jason's areas of expertise include:

• product strategy and development
• commercial and business development
• digital marketing and customer engagement, both within cross-functional teams and dynamic internal start-ups
• multi-disciplined company-wide project management

With a strong background in launching and managing sport and entertainment portals across web, mobile, and interactive platforms, Jason has the ability to deliver results by driving usage, revenue and retention, and adding value to consumer's online experiences. He is a skilled commercial negotiator with the capacity to manage and develop successful propositions and long-term partnerships.

Rochelle Toplensky

Senior Consultant

Rochelle is a specialist in strategy development, business analysis and cross-cultural communication within the digital landscape. With over 10 years in commerce she started her career as an accountant at Ernst & Young but then went on to work for blue chip digital companies such as Freeserve and Wanadoo, where she held senior roles leading teams looking at business intelligence, undertaking strategic analysis and advising on sourcing projects.

Rochelle is also is a qualified chartered accountant and is adept at providing financial analysis, management information and business case development, all complemented by strong project management skills.

In addition, she has operated as an independent financial consultant and is engaged with a number of UK based Internet start-up businesses.

Rob Townsend

Senior Consultant

Rob is a management consultant specialising in digital strategy and project management for growing businesses, with 15 years of experience in agency, in-house and consultancy roles for online brands such as Freeserve, Which? Online, Orange, Wanadoo and BSkyB.

Over his career he has developed two areas of specialism that work hand-in-hand: digital business – what companies can do to exploit the opportunities provided by new media channels and technologies – and project delivery – how to turn these into reality to get to the business benefits.

With a strong balance of commercial savvy and implementation know-how, Rob has transformed the portfolio management and project delivery functions of a number of diverse organisations, with the common thread being organisational growth and the accompanying need to deliver the 'new stuff' alongside the normal business of the company.